About TrustHER

Real women. Real experiences. Real trust.

TrustHER is a community built on one simple belief: the best recommendation often comes from a woman who’s already been there.

Erica, founder of TrustHER

About Our Founder

Meet Erica

Erica is a mom, marketing executive and community builder who believes Black women deserve spaces where they feel seen, heard and understood.

TrustHer was sparked by conversations with her daughter, who is pursuing a career in medicine, about the disparities Black women face in healthcare, and grew into a bigger question: Who do Black women trust when we need answers?

With more than 20 years of experience building brands and connecting people, Erica created TrustHer as our space, a community where Black women can share our experiences, use our voices and help one another make more confident decisions.

“Because sometimes the best recommendation comes from a woman who’s been there. I didn’t just want to build a platform. I wanted to create the space I knew Black women deserved, a space where we could be heard, seen, supported, and trusted.”

Our mission

To make it easier for Black women to find trusted providers, verified experiences, and a community that values safety, excellence, and authenticity. We all deserve to make confident decisions about our health, our beauty, and our lives.